Alexandre
de Sainte Marie

Partner

Biography

  • 12 years of brand strategy consulting
  • 8 years of general management in luxury
  • 12 years of strategic marketing for FMCG
  • ESCP Business School (1982), BA in Literature Paris IV (1986)
  • French, English, Italian

Time line

  • 2021: 15-40 Partners: Co founder and Partner
  • Since 2009: Neapolis (brand strategy consulting): Founder
  • 2005 – 2008: FCD (M&A): Advisor and General Manager
  • 1996 – 2004: Hermès: BU GM and CEO of subsidiaries
  • 1987 – 1996: Henkel France: PM,GPM, Marketing Director
  • 1984 – 1987: L’Oréal: PM
  • 1983 – 1984: French Embassy in London: civil service

2014 – 2017: Datawords (Group of digital agencies): Senior Advisor

 

Skills

  • General Management of BU
  • Brand Strategy (B2B, B2C, premium and luxury)
  • Digital Marketing and Client Experience Management
  • Restructuring and financial turnaround of branded activities
  • Differentiation strategies

Businesses

  • Premium brands with high end distribution networks
  • Luxury (B2B, B2B2C, B2C)
  • Retailers et e-tailers
  • Start-ups
  • Digital agencies

Contact

Email : alexandre.desaintemarie@15-40partners.com